

label.m was founded by Toni Mascolo and his daughter Sacha Mascolo-Tarbuck. Together, with their award winning, London-based TONI&GUY International Artistic Team, they have developed label.m into a world-class product line with their un-matched, renowned educational support.
The premise of label.m is the 4 C’s: Cleanse, Condition, Create, Complete, an inclusive family of products composed of exquisite ingredients and award-winning package. Each label.m product feels the scrutiny of the entire TONI&GUY (London) Artistic Team before being approved for release to salons.
Starting with London Fashion Week, the Team works with top fashion designers to develop the next season’s fashion looks and hair styles, leading to a Fall Trend Collection that is six months ahead of its time. Each of the individual looks are supported by salon posters and merchandising, followed by shows and local education. Constantly evolving artistically and commercially, TONI&GUY (London) is the most powerful hairdressing name in the world.
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