THIS IS WHAT WE DO
A bottle of shampoo. A tube of Color. Ounces of hair product on your Salon shelves. The same ounces that work on the heads of your clients every day. These aren't just simple hair products. These are the final result of so many things that you cannot even begin to imagine. They are beautiful stories made by excellence, enthusiasm, and good vibrations. Like with every story, let's start from the beginning.
WE DO IT FOR PROFESSIONALs
Everything we create is dedicated to the hairdressers. Passionate and smart people who deserve the very best rom us. This means continuous connection and support through educational programs that help bring creativity and methods into their salons. We love to share our work, knowledge, and inspiration with people that share the same dream. And the same journey that we started many years ago.
We Create color
Every second, across 5 continents, a woman leaves a hair salon wearing our color. A color that is superior, a color that exceeds expectations. How do we do it? Every shade created, each reflection that it is enriched with, everything has been custom formulated; with the latest technology and with the typical Italian approach of doing things to perfection. We call this world "ALFAPARF Milano Officina Del Colore" where we master color to create products of great success. We welcome you to step inside.
We provide care
Okay, color is what turns heads, but behind every vibrant color, there is cosmetically perfect hair. Coincidentally, we are experts at treating hair as well. All types of hair; thirsty, curly, unruly, you name it. No matter what the issue is, we can solve it. And while our products work on taking care of the hair, women can relax, indulge in incredible textures, and enjoy amazing fragrances. Because a care treatment should be the most satisfying experience.
NEW FROM ALFAPARF
ALFAPARF Introduces STYLE STORIES, their new 18-piece styling range.
It’s a complete line of styling products to tackle every occasion with the right style, because our own personal looks always have a story to tell.