THIS IS WHAT WE DO
A bottle of shampoo. A tube of Color. Ounces of hair product on your Salon shelves. The same ounces that work on the heads of your clients every day. These aren't just simple hair products. These are the final result of so many things that you cannot even begin to imagine. They are beautiful stories made by excellence, enthusiasm, and good vibrations. Like with every story, let's start from the beginning.
WE DO IT FOR PROFESSIONALs
Everything we create is dedicated to the hairdressers. Passionate and smart people who deserve the very best rom us. This means continuous connection and support through educational programs that help bring creativity and methods into their salons. We love to share our work, knowledge, and inspiration with people that share the same dream. And the same journey that we started many years ago.
We Create color
Every second, across 5 continents, a woman leaves a hair salon wearing our color. A color that is superior, a color that exceeds expectations. How do we do it? Every shade created, each reflection that it is enriched with, everything has been custom formulated; with the latest technology and with the typical Italian approach of doing things to perfection. We call this world "ALFAPARF Milano Officina Del Colore" where we master color to create products of great success. We welcome you to step inside.
We provide care
Okay, color is what turns heads, but behind every vibrant color, there is cosmetically perfect hair. Coincidentally, we are experts at treating hair as well. All types of hair; thirsty, curly, unruly, you name it. No matter what the issue is, we can solve it. And while our products work on taking care of the hair, women can relax, indulge in incredible textures, and enjoy amazing fragrances. Because a care treatment should be the most satisfying experience.
ALFAPARF COLOR LINES
PERMANENT COSMETIC COLOR
Excellent research, a close relationship with the hairdresser and constant attention to consumer needs have inspired this unique formulation. A cutting-edge formula enriched with hyaluronic acid and without PPD**, which ensures maximum color perfection while respecting the skin and hair.
GROUNDBREAKING PERFORMANCE IN PERMANENT COLOR
100% coverage of gray/white hair.
Unmatched color longevity.
Intense color and radiant reflections.
Evolution Shades: up to 3 levels lift if mixed with 000sss up to 4 levels of lift.
Evolution platinum series up to 4 levels of lift if mixed with Osp up to 5 levels of lift.
MAXIMUM RESPECT FOR THE SKIN AND HAIR
Comfortable and gentle: without PPD** and with only 0.7 % alkalinity/ammonia.*
Perfect cosmeticity: hair is soft, strong and radiant.
Available in 112 shades to meet the needs of all your customers, even those seeking more refined and creative colors.
THE NEW GENERATION OF TONE-ON-TONE COLOR
Color without ammonia, offering an infinite variety of salon services.
NOT JUST TONE-ON-TONE, BUT MUCH MORE!
Gives tone-on-tone results with zero signs of regrowth
Up to 2 levels of lightening.
Unlimited amount of reflections.
Available in 47 extra-bright shades to create infinite color solutions.
DIRECT COLOR IN AN AMMONIA-FREE CREAM
DIRECT COLOR THAT GUARANTEES A VIBRANT AND INTENSE RESULT.
that ensures an even-looking color from root to tip.
that guarantees precise application and makes it possible to create extremely sophisticated techniques.
Hair is incredibly soft and radiant after application.
Available in 8 Original, 7 NEON, and 7 PASTEL
A UNIQUE CATEGORY OF PROFESSIONAL HAIR COLOR THAT WILL CHANGE THE HAIR CARE INDUSTRY
Innovation that permits the personalization of color in an
incredible variety of products and services, in salon and at home.
PIGMENTS ARE INTER-MIXABLE FOR ENDLESS IN-SALON CUSTOMIZATION
They’re mixable to each other and the intensity of the color result can be adjusted.
11 ULTRA CONCENTRATED PURE PIGMENTS
of latest generation with an extremely transversal use
to customize all in-salon services, color, care, shape and styling.
WORKS IN ANY PH LEVEL, WHETHER IT'S ALKALINE OR ACIDIC.
ALFAPARF BLEACHING PRODUCTS
Bleaching powder with a highly-effective lightening ability for versatile bleaching.
7 levels in 50 minutes.
Medium and light bases.
SUPERMECHES+ HIGH LIFT
Intense lightening even in the most difficult situations.
9 levels in 50 minutes.
• Color-treated hair.
• Very dark bases.
• Very dark bases
• lor-treated hair.
• Application over the cosmetic color, at the same time as it is left to work.
SUPERMECHES+ NO AMMONIA
For the more discerning customers, who are looking for ammonia-free products.
7 levels in 50 minutes.
Medium and light bases.
• Bleaching on scalp..
• Customers looking for ammonia-free products.
ALFAPARF Hair Care Lines
HEALTHY HAIR THROUGH GRADUAL "HAIR THERAPY"
Every woman can now truly achieve the result she is looking for: hair that is always healthy and fabulous looking.
Thanks to innovative formulations rich in carefully selected and balanced active ingredients, the SEMI DI LINO line acts on the 3 different states of the fibre, to satisfy its specific requirements and follow a customised programme to reach its optimal state.
THE ONLY PROFESSIONAL HAIR CARE LINE TO COMBINE PURE NATURE AND TASTE.
Luscious textures, delicious fragrances, free from sulfates, parabens, paraffin, mineral oils, synthetic dyes, and allergens.
FOR COLORED HAIR
Shampoo, Mask, & Leave-In Spray with Almond Oil & Pistachio Essence
FOR CURLY & WAVY HAIR
Shampoo, Mask, & Oil with Grape Serum & Lavender
FOR LONG & STRAIGHT HAIR
Shampoo, Mask, & Oil with Prickly Pear Oil &Orange Extract
INNOVATION THAT PERMITS THE PERSONALIZATION OF COLOR IN AN INCREDIBLE VARIETY OF PRODUCTS AND SERVICES, IN SALON AND AT HOME.
6 Haircare Treatment Bases to use with Pigments
3 Specific shampoos and 3 specific masks to be color customized with the ULTRA CONCENTRATED PURE PIGMENTS.
Formulated to streamline the action of pure pigments and make the mixture stable for an incredible performance.