Marketing for March
Marketing for March
March is here, which means that Spring is upon us. Here are a few March reminders and marketing ideas to go along with Spring and the month of March.
Key Dates to Remember:
- Daylight Savings takes effect Sunday, March 13th
- Patrick’s Day is March 17th.
- Good Friday is March 25th
- Easter Sunday is March 27th.
Spring Basics: First, let’s start out with some spring cleaning. It’s a great time to break up any unsold holiday promotions and put them into open stock, where you can benefit from extra profit margins that the freebies bring.
Invite customers to “March-on-down” for spring specials! A Spring Cleaning Sale, St. Paddy’s promotion, etc.
Around the Salon: Engage your clients with four leaf clovers, basketballs, and bunny rabbits. Continue the theme into your gift certificate sales collateral and your clients will find opportunities to buy a gift or two for loved ones. Let them see that you are clearly a well-marketed establishment, and they'll be more likely to think of your salon as the place to go for gifts and their product purchases in the future. March Holidays and Events: Along with Spring comes the March Madness college basketball tournament. March Madness is viewed by millions of people, so invite them to wear their team colors, in their hair! As with any sporting event, team colors are always a hit, and quick add-on sales to many people can add up to a nice bonus. Here are some promotion ideas to get you started:
- If your local team wears burgundy, offer a single tab of HOT HEADS Lilac or Purple extensions (from the Rainbow pack).
- For St. Paddy’s Day, HOT HEADS offers a green/Turquoise, also in the Rainbow collection.
- "Save some GREEN for wearing GREEN." Knock a few dollars off every service, or a dollar or two off product purchases for people who wear green during their service appointment on St Patrick’s Day.
- Invite clients to participate in your Easter Egg Sweepstakes (I’m not sure what that is, but it sounds like fun!). Okay… how ‘bout some plastic eggs in a fishbowl, each with various prizes written inside. Could be something new you want to promote, or a percentage off the purchase of a Gift Certificate, or a mini.murphy to promote your favorite hair care brand. Focus on areas (services, retail items) you are trying to grow.
Last but not least:
March is Women’s History Month.
March 4 - is Employee Appreciation Day.
March 11 – Johnny Appleseed Day: Run a trivia promotion/contest: Invite clients to write Johnny’s real name on the back of their business card, or have them fill out a short form with their email address, and drop it in a fish bowl or? Offer anything, from a service discount to a hair care basket to the winner(s) if they got the legend’s real name (John Chapman) correct. Of course, plan for 100% correct. They’ll just Google it on their phones! But, getting all their contact info, while further engaging them in some fun, makes it worth the cost of the prize. At the end of the month, draw a winner and send an email blast announcing the winner to your entire database.
(John Chapman was an American pioneer nurseryman who introduced apple trees to large parts of Pennsylvania, Ohio, Indiana, and Illinois, including present-day West Virginia)
March 14 – Pi Day: If you are open on Monday, March 11, be sure to celebrate Pi Day (the mathematical constant). Offer a free slice of pie with any service or purchase over $x. Or, charge $3.14 on 3/14. In closing… Creating promotions, selling seasonally-themed gift certificates, sending email blasts to your entire client list are all things you MUST do to be successful. Yes, they are not easy if you have to do it manually. Fortunately, Beauty Solutions will soon launch www.beautysolutionssoftware.com so you can do all of these necessary things and more with a simple click. Look for it… coming soon.
Finally, creating loyal customers often comes down to engagement. Think of all the ways you can engage your customers and have some fun along with a great March! And, thank you for doing business with Beauty Solutions. We sincerely appreciate it.
Wes Brown, Beauty Solutions