PRIVE' Apothecary Hair Care
Brilliant stylemaker and top Hollywood Stylist for over 20 years, Laurent D is the creative force behind Privé products. His French influenced techniques and style have earned him a reputation for artistic, cutting-edge hairstyling and has drawn an impressive list of Celebrity and Tastemaker Clients from Film, TV and Music including Johnny Depp, Gwyneth Paltrow, Uma Thurman, Tina Fey and Jewel. While Laurent created innovative and trendsetting styles for his movie and television clientele, he was inspired to develop a line of hair care formulas that could perform up to the expectations of the most elite stylists and their clients. Laurent’s discovery of this untapped need for a private reserve of products led to the creation of Privé formule aux herbes.
Returning to his French heritage, Laurent personally developed select herbal blends to achieve the most challenging styles naturally. Laurent’s dedication to improving environmental conditions in the hair care industry led him to expand his successful product line by introducing Concept Vert, which contains certified organic extracts, is not tested on animals, is Sulfate and Paraben-free and uses a patented air powered technology delivery system which provides two times the applications versus regular products. The packaging is also reusable, refillable and recyclable for a complete eco-friendly experience.
Laurent is passionate about superior, hands-on education for Stylists and is personally involved in all aspects of The Privé Academy. During New York Fashion Week, Laurent invites stylists at the Prive’ Academy to join him and his team as they work backstage for fashion label runway shows.