Wow Your Clients! With Award-winning Color Wow Root Cover Up
The breakthrough, must-have for every client with color-treated or highlighted hair. This innovative mineral powder formula instantly covers gray roots – and even dark regrowth in blonde and highlighted hair without peroxide. Help your clients cheat grey and dark roots until their next appointment!
- Adheres to hair without being sticky or oily and without dulling
- Free of waxes and dyes
- Water-resistant formula covers roots until it’s shampooed out
- Each shade contains a variety of pigments and reflective particles to ensure shades match seamlessly and look natural
- Available in six versatile shades that provide dimensional shine
"We carry Color Wow because there is nothing else like it in the professional market. It is the perfect root cover up for your clients in between color visits. I’m quite certain that this will become a major professional brand because not only is it so unique but also because its performance is exceptional. It’s a real winner and your clients will love it."
HOW TO APPLY COLOR WOW
- We recommend using the smaller end of the brush for precision.
- Apply to dry/styled hair.
- To cover roots, start with a small amount of powder. Use free hand to pull hair taut at the root. Dab on visible roots, starting from the scalp and working outward. Repeat as necessary until roots disappear and color looks like new.
- To extend highlights, use the side edge of the small end of the brush. Use free hand to pull hair taut at the root. Wherever highlights have grown out, apply blonde powder joining it to the existing highlight.
- Note: Let it set for a minute and then you can brush. If you put too much on… just blow off with a hair dryer or use the wide end of brush to dust off.