PERMANENT COSMETIC COLOR
Excellent research, a close relationship with the hairdresser and constant attention to consumer needs have inspired this unique formulation. A cutting-edge formula enriched with hyaluronic acid and without PPD**, which ensures maximum color perfection while respecting the skin and hair.
GROUNDBREAKING PERFORMANCE IN PERMANENT COLOR
100% coverage of gray/white hair.
Unmatched color longevity.
Intense color and radiant reflections.
Evolution Shades: up to 3 levels lift if mixed with 000sss up to 4 levels of lift.
Evolution platinum series up to 4 levels of lift if mixed with Osp up to 5 levels of lift.
MAXIMUM RESPECT FOR THE SKIN AND HAIR
Comfortable and gentle: without PPD** and with only 0.7 % alkalinity/ammonia.*
Perfect cosmeticity: hair is soft, strong and radiant.
Available in 112 shades to meet the needs of all your customers, even those seeking more refined and creative colors.
THE NEW GENERATION OF TONE-ON-TONE COLOR
Color without ammonia, offering an infinite variety of salon services.
NOT JUST TONE-ON-TONE, BUT MUCH MORE!
Gives tone-on-tone results with zero signs of regrowth
Up to 2 levels of lightening.
Unlimited amount of reflections.
Available in 47 extra-bright shades to create infinite color solutions.
DIRECT COLOR IN AN AMMONIA-FREE CREAM
DIRECT COLOR THAT GUARANTEES A VIBRANT AND INTENSE RESULT.
that ensures an even-looking color from root to tip.
that guarantees precise application and makes it possible to create extremely sophisticated techniques.
Hair is incredibly soft and radiant after application.
Available in 8 Original, 7 NEON, and 7 PASTEL
CREATED WITH THE MOST SPECIAL NATURAL INGREDIENTS
All 49 shades enriched with the nourishing properties of rice milk and sugar to help provide shine to the color.
HAIR COLOR FREE FROM:
RICH AND CREAMY COLORED AND IRRESISTABLE TEXTURES. INVITING FRAGRANCE. GENTLE TO THE SCALP.
A UNIQUE CATEGORY OF PROFESSIONAL HAIR COLOR THAT WILL CHANGE THE HAIR CARE INDUSTRY
Innovation that permits the personalization of color in an
incredible variety of products and services, in salon and at home.
PIGMENTS ARE INTER-MIXABLE FOR ENDLESS IN-SALON CUSTOMIZATION
They’re mixable to each other and the intensity of the color result can be adjusted.
11 ULTRA CONCENTRATED PURE PIGMENTS
of latest generation with an extremely transversal use
to customize all in-salon services, color, care, shape and styling.
WORKS IN ANY PH LEVEL, WHETHER IT'S ALKALINE OR ACIDIC.